1. Data protection at a glance
General information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy, which is linked below.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. Their contact details can be found in the section “Information on the responsible body” in this privacy policy.
How do we collect your data?
Your data is collected, firstly, because you provide it to us. This could include, for example, data that you enter into a contact form.
Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you access this website.
What do we use your data for?
Some data is collected to ensure the website functions correctly. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to obtain information free of charge at any time regarding the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time with regard to this and other questions concerning data protection.
Analytics tools and third-party tools
Beim Besuch dieser Website kann Ihr Surf-Verhalten statistisch ausgewertet werden. Das geschieht vor allem mit sogenannten Analyseprogrammen.
Detailed information about these analysis programs can be found in the following privacy policy.
2. Hosting
Detailed information about these analysis programs can be found in the following privacy policy.
All-inclusive
The provider is ALL-INKL.COM – Neue Medien Münnich, owner René Münnich, Hauptstraße 68, 02742 Friedersdorf (hereinafter referred to as All-Inkl). For details, please refer to All-Inkl’s privacy policy: https://all-inkl.com/datenschutzinformationen/.
The use of All-Inkl is based on Article 6(1)(f) GDPR. We have a legitimate interest in ensuring the most reliable presentation of our website possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.
Order processing
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract under data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
3. General information and mandatory disclosures
Data protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
Please note that data transmission over the internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.
Note regarding the responsible body
The responsible body for data processing on this website is:
Hotel am Hopfensee GmbH
Uferstraße 10
87629 Füssen / Hopfen am See
Telephone: +49 (0)8362 5057-0
Email: info@hotel-am-hopfensee.de
The responsible entity is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).
Storage duration
Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you submit a legitimate request for erasure or withdraw your consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the data will be deleted once these grounds cease to apply.
General information on the legal basis for data processing on this website
If you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) GDPR or Article 9(2)(a) GDPR if special categories of data pursuant to Article 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Article 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing additionally takes place on the basis of Section 25(1) of the German Telecommunications and Telemedia Data Protection Act (TTDSG). You can withdraw your consent at any time. If your data is required for the performance of a contract or for taking steps prior to entering into a contract, we process your data on the basis of Article 6(1)(b) GDPR. Furthermore, we process your data if it is necessary for compliance with a legal obligation, on the basis of Article 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the applicable legal bases in each individual case is provided in the following paragraphs of this privacy policy.
Notice regarding data transfer to the USA and other third countries
We use tools from companies based in the USA or other third countries that do not offer adequate data protection. When these tools are active, your personal data may be transferred to and processed in these third countries. Please note that a level of data protection comparable to that of the EU cannot be guaranteed in these countries. For example, US companies are obligated to disclose personal data to security authorities without you, as the data subject, having any legal recourse. Therefore, it cannot be ruled out that US authorities (e.g., intelligence agencies) may process, analyze, and permanently store your data located on US servers for surveillance purposes. We have no control over these processing activities.
Revocation of your consent to data processing
Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.
Right to object to data processing in special cases and to direct marketing (Art. 21 GDPR)
If data processing is based on Article 6(1)(e) or (f) of the GDPR, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you; this also applies to profiling based on these provisions. The specific legal basis for each processing operation can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the purpose of establishing, exercising or defending legal claims (objection pursuant to Art. 21 para. 1 GDPR).
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be processed for direct marketing purposes (objection pursuant to Article 21(2) GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. This right to lodge a complaint is without prejudice to any other administrative or judicial remedy.
Right to data portability
You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.
Information, deletion and correction
Under applicable law, you have the right to request information, free of charge, about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as the right to rectification or erasure of this data. You can contact us at any time with regard to this and any other questions concerning personal data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restrict processing exists in the following cases:
- If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. For the duration of the verification process, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
- If we no longer need your personal data, but you require it for the establishment, exercise or defense of legal claims, you have the right to request restriction of processing of your personal data instead of erasure.
- If you have objected to processing pursuant to Article 21(1) GDPR, a balancing of interests between your interests and ours must be carried out. Until it is determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data – apart from being stored – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.
SSL or TLS encryption
This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock symbol in your browser’s address bar.
When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.
Encrypted payment transactions on this website
If, after concluding a paid contract, you are obligated to provide us with your payment details (e.g., account number for direct debit), this data is required for payment processing.
Payments via common payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the padlock symbol in your browser’s address bar.
With encrypted communication, your payment details that you transmit to us cannot be read by third parties.
Objection to advertising emails
The use of contact details published as part of the legal notice for sending unsolicited advertising and informational materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.
4. Data collection on this website
Cookies
Our website uses so-called “cookies.” Cookies are small data packets and do not harm your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted after you leave our website. Persistent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.
Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).
Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to analyze user behavior or for advertising purposes.
Cookies that are necessary for carrying out electronic communication, for providing certain functions you have requested (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring website traffic) (necessary cookies) are stored on the basis of Article 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically flawless and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Article 6(1)(a) GDPR and Section 25(1) TTDSG); this consent can be revoked at any time.
You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.
You can find information about which cookies and services are used on this website in this privacy policy.
Consent with Usercentrics
This website uses Usercentrics’ consent technology to obtain your consent to the storage of certain cookies on your device or the use of certain technologies and to document this in accordance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany. Website: https://usercentrics.com/de/ (hereinafter referred to as “Usercentrics”).
When you visit our website, the following personal data will be transferred to Usercentrics:
- Your consent(s) or the withdrawal of your consent(s)
- Your IP address
- Information about your browser
- Information about your device
- Time of your visit to the website
Furthermore, Usercentrics stores a cookie in your browser to associate your given consents or their revocation with you. The data collected in this way is stored until you request its deletion, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.
Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Article 6(1)(c) GDPR.
Order processing
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract under data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Consent with Cookiebot
Our website uses Cookiebot’s consent technology to obtain your consent to the storage of certain cookies on your device or the use of certain technologies and to document this in accordance with data protection regulations. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter “Cookiebot”).
When you visit our website, a connection is established to Cookiebot’s servers to obtain your consent and other declarations regarding cookie usage. Cookiebot then stores a cookie in your browser to associate your given consent or its revocation with you. The data collected in this way is stored until you request its deletion, delete the Cookiebot cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.
Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6(1)(c) GDPR.
Order processing
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract under data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Consent with ConsentManager
Our website uses ConsentManager’s consent technology to obtain your consent for storing certain cookies on your device or for using certain technologies, and to document this consent in accordance with data protection regulations. The provider of this technology is Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden, website: https://www.consentmanager.de (hereinafter referred to as “ConsentManager”).
Wenn Sie unsere Website betreten, wird eine Verbindung zu den Servern von ConsentManager hergestellt, um Ihre Einwilligungen und sonstigen Erklärungen zur Cookie-Nutzung einzuholen. Anschließend speichert ConsentManager ein Cookie in Ihrem Browser, um Ihnen die erteilten Einwilligungen bzw. deren Widerruf zuordnen zu können. Die so erfassten Daten werden gespeichert, bis Sie uns zur Löschung auffordern, den Consent-Manager-Provider-Cookie selbst löschen oder der Zweck für die Datenspeicherung entfällt. Zwingende gesetzliche Aufbewahrungspflichten bleiben unberührt.
ConsentManager is used to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6(1)(c) GDPR.
Order processing
We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract under data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Contact form
If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.
The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained; you may withdraw your consent at any time.
The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.
Inquiries via email, telephone or fax
When you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.
The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained; you may withdraw your consent at any time.
The data you send us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular, statutory retention periods – remain unaffected.
Use of chatbots
We use chatbots to communicate with you. Chatbots are able to respond to your questions and other input without human intervention. To do this, the chatbots analyze additional data besides your input to provide appropriate answers (e.g., names, email addresses and other contact details, customer numbers and other identifiers, orders, and chat histories). Furthermore, your IP address, log files, location information, and other metadata may be collected via the chatbot. This data is stored on the chatbot provider’s servers.
User profiles can be created based on the collected data. Furthermore, the data can be used to display interest-based advertising, provided the other legal requirements (in particular, consent) are met. For this purpose, the chatbots can be linked to analytics and advertising tools.
The collected data can also be used to improve our chatbots and their response behavior (machine learning).
The data you enter during communication will remain with us or the chatbot operator until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.
The legal basis for the use of chatbots is Article 6(1)(b) GDPR, provided the chatbot is used for initiating or fulfilling a contract. If corresponding consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telecommunications and Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time. In all other cases, the use is based on our legitimate interest in the most effective customer communication possible (Article 6(1)(f) GDPR).
5. Social Media
This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.
An overview of Facebook’s social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.
When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook then receives the information that you have visited this website with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. Please note that as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information in Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation.
Where consent has been obtained, the aforementioned service is used on the basis of Article 6(1)(a) GDPR and Section 25 TTDSG. This consent can be revoked at any time. Where no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the broadest possible visibility on social media.
To the extent that personal data is collected on our website and forwarded to Facebook using the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The subsequent processing by Facebook is not part of this joint responsibility. Our joint obligations are set out in a joint processing agreement. You can find the text of the agreement here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for ensuring its data protection-compliant implementation on our website. Facebook is responsible for the data security of its products. You can assert your data subject rights (e.g., requests for access) regarding data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obligated to forward them to Facebook.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here.: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.
This website integrates features of the Instagram service. These features are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram then receives information about your visit to this website.
If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. Please note that as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Instagram.
Where consent has been obtained, the aforementioned service is used on the basis of Article 6(1)(a) GDPR and Section 25 TTDSG. This consent can be revoked at any time. Where no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the broadest possible visibility on social media.
To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. The subsequent processing by Facebook or Instagram is not part of this joint responsibility. Our joint obligations are set out in a joint processing agreement. You can find the text of the agreement here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for ensuring the tool’s data protection-compliant implementation on our website. Facebook is responsible for the data security of its products. You can assert your data subject rights (e.g., requests for access) regarding data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obligated to forward them to Facebook.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.
You can find more information about this in Instagram’s privacy policy:
https://instagram.com/about/legal/privacy/.
6. Analytics tools and advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The Google Tag Manager is a tool that allows us to integrate tracking and analytics tools and other technologies into our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It serves solely to manage and deploy the tools integrated through it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
The use of Google Tag Manager is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on their website. If corresponding consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telecommunications and Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics allows website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user’s origin. This data is aggregated into a user ID and assigned to the respective device of the website visitor.
Furthermore, we can use Google Analytics to record your mouse movements, scrolling, and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data and employs machine learning technologies for data analysis.
Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to and stored on a Google server in the USA.
The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.
DiData transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
IP anonymization
We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
For more information on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Google Signals
We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, YouTube history, and demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signals. If you have a Google account, the visitor data from Google Signals will be linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.
Demographic characteristics in Google Analytics
This website uses the “demographic characteristics” feature of Google Analytics to display relevant advertisements to website visitors within the Google advertising network. This allows reports to be generated that contain information about the age, gender, and interests of website visitors. This data comes from Google’s interest-based advertising and from third-party visitor data. This data cannot be attributed to any specific individual. You can deactivate this feature at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection.”
Order processing
We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.
Google Analytics E-Commerce Measurement
This website uses the “E-commerce Measurement” feature of Google Analytics. E-commerce measurement allows the website operator to analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product are collected. This data can be aggregated by Google under a transaction ID that is assigned to the respective user or their device.
WP Statistics
This website uses the analytics tool WP Statistics to statistically evaluate visitor access. The provider is Veronalabs, Tatari 64, 10134, Tallinn, Estonia. (https://veronalabs.com).
WP Statistics allows us to analyze the use of our website. WP Statistics collects, among other things, log files (IP address, referrer, browser used, user origin, search engine used) and actions taken by website visitors on the site (e.g., clicks and views).
The data collected with WP Statistics is stored exclusively on our own server.
The use of this analytics tool is based on Article 6(1)(f) GDPR. We have a legitimate interest in the anonymized analysis of user behavior in order to optimize both our website and our advertising. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telecommunications and Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.
IP anonymization
We use WP Statistics with anonymized IP addresses. Your IP address is shortened so that it can no longer be directly associated with you.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analyzing which search terms led to the display of our advertisements and how many advertisements resulted in clicks.
The use of this service is basead on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://policies.google.com/privacy/frameworks und https://privacy.google.com/businesses/controllerterms/mccs/.
Google AdSense (non-personalized)
This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use Google AdSense in “non-personalized” mode. Unlike personalized mode, the ads are not based on your previous browsing behavior, and no user profile is created. Instead, so-called “contextual information” is used to select the ads. The selected ads are then based, for example, on your location, the content of the website you are visiting, or your current search terms. You can find more information about the differences between personalized and non-personalized targeting with Google AdSense here: https://support.google.com/adsense/answer/9007336.
Please note that even when using Google AdSense in non-personalized mode, cookies or similar tracking technologies (e.g., device fingerprinting) may be used. According to Google, these are used to combat fraud and abuse.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.
DiData transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
You can find more information about Google’s advertising technologies here: https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/.
Google Ads Remarketing
This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).
Furthermore, advertising audiences created with Google Ads Remarketing can be linked to Google’s cross-device features. This allows interest-based, personalized advertising messages, tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone), to also be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can opt out of personalized advertising via the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.
Further information and the data protection regulations can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.
Target group formation with customer matching
To create target audiences, we use, among other things, the customer matching feature of Google Ads Remarketing. In this process, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).
Google Conversion-Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google conversion tracking, Google and we can recognize whether a user has performed certain actions. For example, we can analyze which buttons on our website are clicked most frequently and which products are viewed or purchased most often. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.
For more information about Google Conversion Tracking, please see Google’s privacy policy: https://policies.google.com/privacy?hl=de.
Meta-Pixel (formerly Facebook Pixel)
This website uses the Facebook/Meta pixel for conversion tracking. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.
This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising campaigns to be optimized.
The data collected is anonymous for us as the operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook uses the data for its own advertising purposes, in accordance with the Facebook Data Policy.(https://de-de.facebook.com/about/privacy/) This allows Facebook to display advertisements on Facebook pages as well as on external platforms. We, as page operators, have no control over this use of data.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. This consent can be revoked at any time.
To the extent that personal data is collected on our website and forwarded to Facebook using the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The subsequent processing by Facebook is not part of this joint responsibility. Our joint obligations are set out in a joint processing agreement. You can find the text of the agreement here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for ensuring its data protection-compliant implementation on our website. Facebook is responsible for the data security of its products. You can assert your data subject rights (e.g., requests for access) regarding data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obligated to forward them to Facebook.
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
You can find further information on protecting your privacy in Facebook’s data policy: https://de-de.facebook.com/about/privacy/.
You can also use the “Custom Audiences” remarketing feature in the ad settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate. You must be logged into Facebook to do this.
If you do not have a Facebook account, you can deactivate Facebook’s interest-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
7. Newsletter
Newsletter data
If you wish to subscribe to the newsletter offered on this website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.
The processing of the data entered in the newsletter registration form is based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of your data, your email address, and its use for sending the newsletter at any time, for example, via the “Unsubscribe” link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.
The data you provide for the purpose of subscribing to our newsletter will be stored by us or our newsletter service provider until you unsubscribe. After you unsubscribe or the purpose for receiving the newsletter no longer applies, your data will be deleted from the newsletter distribution list. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion, based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.
Data that we have stored for other purposes remains unaffected.
After you unsubscribe from our newsletter mailing list, your email address may be stored on a blacklist by us or our newsletter service provider if this is necessary to prevent future mailings. The data on the blacklist will only be used for this purpose and will not be combined with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage on the blacklist is not time-limited. You can object to the storage of your data if your interests outweigh our legitimate interest.
8. Plugins und Tools
YouTube with enhanced privacy
This website embeds videos from the YouTube website. The operator of the site is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in enhanced privacy mode. According to YouTube, this mode prevents YouTube from storing information about visitors to this website before they watch the video. However, enhanced privacy mode does not necessarily prevent data from being shared with YouTube partners. For example, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.
As soon as you start a YouTube video on this website, a connection to YouTube’s servers is established. This informs the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, after a video is started, YouTube may store various cookies on your device or use similar recognition technologies (e.g., device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to compile video statistics, improve user-friendliness, and prevent fraud.
Additional data processing operations may be triggered after a YouTube video starts, over which we have no control.
The use of YouTube is in our legitimate interest in presenting our online content in an appealing way. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telecommunications and Telemedia Data Protection Act (TTDSG), insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be withdrawn at any time.
Further information about data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.
Google Fonts (local hosting)
This website uses Google Fonts, provided by Google, for consistent font display. The Google Fonts are installed locally. No connection to Google servers is established.
You can find more information about Google Fonts at https://developers.google.com/fonts/faq and in the Google’s privacy policy: https://policies.google.com/privacy?hl=de.
9. eCommerce and payment providers
Processing of customer and contract data
We collect, process, and use personal customer and contract data to establish, define the content of, and modify our contractual relationships. We collect, process, and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to access the service or for billing purposes. The legal basis for this is Article 6(1)(b) GDPR.
The collected customer data will be deleted after completion of the order or termination of the business relationship and expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.
Data transfer during contract conclusion for online shops, retailers and shipping companies
When you order goods from us, we share your personal data with the transport company responsible for delivery and the payment service provider handling your payment. Only the data required by each service provider to fulfill their task will be shared. The legal basis for this is Article 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or for taking steps prior to entering into a contract. If you have given your consent in accordance with Article 6(1)(a) GDPR, we will share your email address with the transport company responsible for delivery so that they can inform you about the shipping status of your order via email; you can withdraw this consent at any time.
Data transfer upon conclusion of contracts for services and digital content
We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution commissioned with processing the payment.
Your data will not be transmitted further, or only if you have expressly consented to such transmission. Your data will not be shared with third parties without your express consent, for example for advertising purposes.
The legal basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.
Payment services
We integrate payment services from third-party companies on our website. When you make a purchase with us, your payment data (e.g., name, payment amount, bank account details, credit card number) is processed by the payment service provider for the purpose of payment processing. The respective terms and conditions and privacy policies of the respective providers apply to these transactions. The use of these payment service providers is based on Article 6(1)(b) GDPR (contractual necessity) and in the interest of ensuring the smoothest, most convenient, and most secure payment process possible (Article 6(1)(f) GDPR). Where your consent is requested for specific actions, Article 6(1)(a) GDPR serves as the legal basis for data processing; consent can be withdrawn at any time for the future.
We use the following payment services/payment providers on this website:
PayPal
The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”).
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details can be found here.: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.
For details, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Klarna
The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). Klarna offers various payment options (e.g., installment payments). If you choose to pay with Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna Checkout solution. Details on the use of Klarna cookies can be found at the following link.: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.
You can find more details in Klarna’s privacy policy at the following link: https://www.klarna.com/de/datenschutz/.
Instant bank transfer
The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter referred to as “Sofort GmbH”). Using the “Sofortüberweisung” (instant bank transfer) method, we receive real-time payment confirmation from Sofort GmbH and can immediately begin fulfilling our obligations. If you have chosen the “Sofortüberweisung” payment method, you will submit your PIN and a valid TAN to Sofort GmbH, which they will use to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and executes the transfer to us using the TAN you provided. They then immediately send us a transaction confirmation. After logging in, your transactions, overdraft limit, and the existence and balances of any other accounts you may have are also automatically checked. In addition to your PIN and TAN, the payment details you enter and your personal data are also transmitted to Sofort GmbH. The personal data we collect includes your first and last name, address, telephone number(s), email address, IP address, and any other data required for payment processing. This data is necessary to verify your identity beyond doubt and to prevent fraud. For details on paying with Sofortüberweisung (instant bank transfer), please see the following links.: https://www.sofort.de/datenschutz.html und https://www.klarna.com/sofort/.
American Express
The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter referred to as “American Express”).
American Express may transfer data to its parent company in the USA. This data transfer to the USA is based on the Binding Corporate Rules. Details can be found here.: https://www.americanexpress.com/en-pl/company/legal/privacy-centre/european-implementing-principles/.
For further information, please refer to the American Express privacy statement: https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.
Mastercard
The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter referred to as “Mastercard”).
Mastercard may transfer data to its parent company in the USA. This data transfer to the USA is based on Mastercard’s Binding Corporate Rules. Details can be found here.: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.
VISA
The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter referred to as “VISA”).
The UK is considered a safe third country with regard to data protection. This means that the UK has a level of data protection equivalent to that of the European Union.
VISA may transfer data to its parent company in the USA. This data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.
For further information, please refer to VISA’s privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.
10. Own services
Handling of applicant data
We offer you the opportunity to apply to us (e.g., by email, post, or via our online application form). Below, we inform you about the scope, purpose, and use of your personal data collected during the application process. We assure you that the collection, processing, and use of your data will be carried out in accordance with applicable data protection law and all other legal provisions, and that your data will be treated with strict confidentiality.
Scope and purpose of data collection
When you submit an application to us, we process your associated personal data (e.g., contact and communication data, application documents, notes from job interviews, etc.) to the extent necessary for deciding whether to establish an employment relationship. The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) (initiation of an employment relationship), Article 6 Paragraph 1 Letter b of the GDPR (general contract initiation), and – if you have given your consent – Article 6 Paragraph 1 Letter a of the GDPR. You can withdraw your consent at any time. Within our company, your personal data will only be shared with individuals involved in processing your application.
If your application is successful, the data you have submitted will be stored in our data processing systems on the basis of Section 26 BDSG and Article 6 Paragraph 1 Letter b GDPR for the purpose of carrying out the employment relationship.
Data retention period
If we are unable to offer you a position, you decline a job offer, or you withdraw your application, we reserve the right to retain the data you submitted for up to six months from the conclusion of the application process (rejection or withdrawal of the application) based on our legitimate interests (Art. 6 para. 1 lit. f GDPR). After this period, the data will be deleted and any physical application documents destroyed. This retention serves, in particular, as evidence in the event of legal proceedings. If it becomes apparent that the data will be required after the six-month period (e.g., due to threatened or pending legal proceedings), deletion will only occur once the purpose for the extended retention no longer applies.
Longer storage may also take place if you have given your consent (Art. 6 para. 1 lit. a GDPR) or if statutory retention obligations preclude deletion.
Inclusion in the applicant pool
If we do not make you a job offer, we may be able to add you to our applicant pool. If you are added, all documents and information from your application will be transferred to the applicant pool so that we can contact you if suitable vacancies arise.
Inclusion in the applicant pool is based solely on your explicit consent (Art. 6 para. 1 lit. a GDPR). Providing this consent is voluntary and is not related to the current application process. The person concerned can withdraw their consent at any time. In this case, the data from the applicant pool will be irrevocably deleted unless there are legal reasons for retention.
The data from the applicant pool will be irrevocably deleted no later than two years after consent has been given.
